Looking back over the last decade, I’ve spent time in several business communities across the country. Some cities were hit extremely hard by the financial turmoil our country has had to endure. In smaller towns, where a large or sole business supplied most of the available jobs, closing their doors was devastating to the local economy.
I noticed, however, that regardless of a business community’s personality, i.e. the demographic or psycho-graphic differences, there were enterprises that somehow still have their doors open for business.
How could this be? I discovered that a common thread of those who were weathering the storm was quite revealing. It was a return to good old fashioned social values – back to business basics.
When innovative business leaders faced the fact that Americans, at most financial levels, were being forced to be more frugal in their spending habits, the shift moved back towards treating their customers/clients with a renewed sense of respect and appreciation. They embraced the reality that people purchase products and/or services from other people … people buy from those they like and trust!
I witnessed businesses working harder to produce higher quality products and services, providing additional value or benefit to get the sale, willfully enjoying a lower profit margin to retain customer loyalty.
It’s always the people at ground zero, be it in war, catastrophe, or on the main streets of business, which hold the perspectives of what’s important. They gravitate towards taking care of one another to preserve the integrity of the whole.
This is what the origins of business and trade are all about.
Hats off to all who give to the betterment of the greater good!
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